Loading market data...
Sat, 24 Oct 2026
02:40:59 pm
Sat, 24 Oct 2026
02:40:59 pm
Synopsis
Apple's September 9 event starts at 10:30 PM IST. Check how to watch live, expected iPhone 18 Pro and Pro Max specs, foldable iPhone Ultra price and India availability.
Apple's "Surprise and Shine" event takes place today, September 9, 2026, with the iPhone 18 Pro, iPhone 18 Pro Max and Apple's first foldable iPhone expected to headline the launch. The foldable iPhone is widely expected to be called the iPhone Ultra.
The event will begin at 10:30 PM IST from Apple Park in Cupertino and will be streamed online. Apple is also expected to announce new Apple Watch and AirPods models.
The Apple event will start at 10 AM PT, or 10:30 PM IST on September 9. Viewers in India can watch it through Apple's official website, Apple TV app and official YouTube channel.
The keynote is expected to focus on the new iPhone lineup, with possible announcements around Apple Watch, AirPods and smart home products.
The biggest expected announcement is Apple's first foldable iPhone, reportedly called the iPhone Ultra. It is expected to use a book style design with a 7.8 inch inner OLED display and a 5.4 to 5.5 inch outer display.
Reports suggest a titanium frame, Touch ID in the power button, two 48MP rear cameras and an A20 Pro chip. Apple is also expected to focus on reducing the visible crease through a new hinge and thinner display design.
| FeatureReported specification | |
|---|---|
| Inner display | 7.8-inch OLED |
| Cover display | 5.4-5.5-inch OLED |
| Processor | A20 Pro, 2nm |
| RAM | 12GB |
| Storage | 256GB to 2TB |
| Rear cameras | 48MP main + 48MP ultra-wide |
| Telephoto camera | Not expected |
| Front cameras | One on each display |
| Security | Touch ID on power button |
| Battery | Around 4,900mAh to 5,800mAh |
| Connectivity | Apple C2 modem, MagSafe |
| Build | Titanium frame |
| Thickness | Around 4.5mm open, 9mm closed |
| Software | iOS 27 |
| Expected price | $1,999-$2,299 |
| Higher configuration | Up to $2,699 |
The iPhone 18 Pro is expected to retain a 6.3 inch display and use Apple's A20 Pro chip based on a reported 2nm process. A major camera upgrade could be a 48MP variable aperture main camera.
The phone is also expected to get a revised Camera Control button and a smaller Dynamic Island. Some reports suggest the Dynamic Island could shrink by around 35%, although this remains unconfirmed. Apple's A20 Pro chip is expected to be a key component of the new lineup.
| FeatureReported specification | |
|---|---|
| Display | 6.3-inch LTPO+ OLED |
| Processor | A20 Pro, 2nm |
| RAM | 12GB |
| Main camera | 48MP variable aperture |
| Ultra-wide | 48MP |
| Telephoto | 48MP |
| Camera Control | Revised |
| Battery | Around 4,288mAh |
| Connectivity | Apple C2 modem, satellite 5G |
| Build | Anodised aluminium |
| Thickness | Around 8.8-9mm |
| Colours | Dark Cherry, light blue, silver, dark grey |
| Expected price | $1,299-$1,399 |
The iPhone 18 Pro Max is expected to feature a 6.9 inch LTPO+ OLED display and a larger battery. Reports point to a 5,567mAh battery, compared with around 5,088mAh on the previous model.
The Pro Max could also get the variable aperture camera, although this remains unconfirmed. It is expected to be slightly thicker and heavier than its predecessor. iPhone 17 Pro Max remains the predecessor being compared.
| FeatureReported specification | |
|---|---|
| Display | 6.9-inch LTPO+ OLED |
| Processor | A20 Pro, 2nm |
| RAM | 12GB |
| Battery | 5,567mAh |
| China battery | 5,391mAh |
| Main camera | 48MP variable aperture |
| Connectivity | Apple C2 or Qualcomm modem |
| Weight | Around 240g |
| Thickness | Around 0.25mm thicker than iPhone 17 Pro Max |
| Camera plateau | Around 11.54mm |
| Colours | Dark Cherry, light blue, silver, dark grey |
| Expected price | $1,399 and up |
Apple Watch Series 12 and Apple Watch Ultra 4 are also expected to be announced. Reports suggest the Series 12 could add new health features and possibly a ceramic case, while the Ultra 4 may receive a redesign.
The AirPods 5 could also be announced. Reports suggest new versions may include active noise cancellation options and possible heart rate tracking, although Apple has not confirmed these features.
Apple could also discuss new smart home products, including a refreshed Apple TV 4K, HomePod mini and a seven inch home hub. Some of these products may be delayed to another event.
Apple is expected to provide more details about iOS 27 and other software updates. The foldable iPhone could get features such as side by side multitasking, iPad style layouts and support for different hinge positions.
Updates are also expected for iPadOS, watchOS and other Apple platforms.
Reports suggest the iPhone 18 Pro could start around $1,299, while the iPhone 18 Pro Max could start around $1,399. The foldable iPhone Ultra could cost between $1,999 and $2,299 for the 256GB model.
Apple is reportedly expected to open preorders on September 12, with sales potentially starting September 18. India is expected to be among the first markets for the Pro models, while foldable availability remains less certain.
The Apple iPhone 18 launch event is scheduled for September 9, 2026, at 10:30 PM IST in India.
You can watch the Apple iPhone 18 launch event live through Apple's official website, Apple TV app and YouTube channel.
The iPhone 18 Pro, iPhone 18 Pro Max and Apple's first foldable iPhone are expected to be announced at the event.
The iPhone Ultra is the expected name for Apple's first foldable iPhone. It is reportedly designed with a book style folding display.
The iPhone Ultra is expected to be Apple's most expensive iPhone, with reports suggesting a starting price of around $1,999 to $2,299.
The iPhone 18 Pro is expected to start at around $1,299, although the final price will be confirmed by Apple.
The iPhone 18 Pro Max is expected to start at around $1,399, based on current reports.
The iPhone 18 Pro is expected to feature a 6.3 inch OLED display, A20 Pro chip, 12GB RAM and upgraded 48MP cameras.
The iPhone 18 Pro Max is expected to feature a 6.9 inch OLED display, A20 Pro chip, 12GB RAM, upgraded cameras and a larger battery.
The iPhone 18 Pro is expected to use Apple's A20 Pro chip, reportedly built using a 2nm process.
Yes, the iPhone 18 Pro is expected to get camera upgrades, including a variable aperture main camera that could improve control over light and photography.
The iPhone 18 Pro Max is expected to have a larger battery than its predecessor, with reports pointing to a capacity above 5,000mAh.
iPhone 18 Pro and iPhone 18 Pro Max preorders are expected to begin around September 12, 2026, although Apple will confirm the exact schedule.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to become available around September 18, 2026, subject to Apple's official announcement.
The standard iPhone 18 is reportedly not expected at today's event and may arrive later, potentially in spring 2027.
Financial journalist specializing in market analysis, stock research, and investment trends. Dedicated to providing accurate, timely insights for informed decision-making.
Credentials: Experienced financial journalist with expertise in equity markets and economic analysis
The information provided in this article is for educational and informational purposes only and should not be construed as financial, investment, or legal advice. welomoney does not provide personalized investment recommendations.
For detailed terms and conditions, please read our Disclaimer and Terms of Service.
Apple iPhone Duo faces launch day shortages as demand outpaces supply. See what is driving demand and what the supply crunch means for buyers.
Venture Global CFO Jonathan W. Thayer sold 222,222 shares worth approximately $2.82 million after exercising stock options. VG stock closed at $12.61.
China GDP growth reached 4.5% in Q3 2026, beating the 4.4% forecast. Retail sales improved, but falling property investment keeps recovery risks in...
India-US trade deal could create opportunities for Indian home décor and handicraft exporters. Here's what it means for exports, businesses and stocks
India-US trade deal could affect textiles, pharmaceuticals, chemicals, engineering goods and gems and jewellery. Here are 5 sectors to watch.
