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Tue, 06 Oct 2026
11:45:24 am
Tue, 06 Oct 2026
11:45:24 am
Rudransh Sangwan
Published at: October 6, 2026, 8:24 AM
Synopsis
TVS Automobile Solutions has raised Rs 425 crore from CE Invests as myTVS targets MENA, with AI investment and 25% to 35% growth expected.
TVS Automobile Solutions, which owns the omnichannel automotive aftermarket brand myTVS, has raised Rs 425 crore in a Series D funding round led by CE Invests, the investment arm of UAE based Crescent Enterprises. The funding will support myTVS' expansion outside India, with the Middle East and North Africa, or MENA, as the initial focus.
The company said the partnership will bring together myTVS' automotive aftermarket technology and service capabilities with CE Invests' regional market understanding and business network. The two sides plan to explore opportunities across mobility and fleet businesses in the MENA region.
TVS Automobile Solutions is part of the $3 billion TVS Mobility Group. Before the latest round, myTVS had raised about Rs 690 crore, including Rs 203 crore from Lingotto, part of Exor, in 2022 and Rs 487 crore from Castrol in 2023.
The latest funding gives myTVS fresh capital for overseas expansion while the company continues to invest in its technology platform and operations in India.
| Particulars | Details |
|---|---|
| Company | TVS Automobile Solutions |
| Brand | myTVS |
| Funding round | Series D |
| Amount raised | Rs 425 crore |
| Lead investor | CE Invests |
| Parent group | TVS Mobility Group |
| Initial overseas focus | MENA region |
| Previous funding | About Rs 690 crore |
| FY26 milestone | EBITDA breakeven |
| Near term growth expectation | 25% to 35% |
CE Invests is part of Crescent Enterprises, which is based in the UAE. The investment gives CE Invests access to myTVS' technology platform and automotive aftermarket capabilities for the Middle East.
For myTVS, the partnership provides access to regional business networks and market knowledge. The company said this could help it identify and develop new opportunities across MENA.
The funding comes as myTVS moves beyond its India focused operations. The company wants to adapt its technology and service capabilities for mobility and fleet businesses in overseas markets.
The company said the latest capital will support its overseas expansion, starting with the MENA region. The platform combines digital technology with a physical service network, allowing original equipment manufacturers and electric vehicle manufacturers to access vehicle service and maintenance solutions.
The business model is built around connecting digital capabilities with physical automotive service infrastructure. This gives myTVS a base from which it can work with vehicle manufacturers and other mobility businesses that need servicing and maintenance support.
The company is also increasing spending on AI and technology. These investments are intended to support growth, improve the ability of the platform to operate at a larger scale and build capabilities for the next phase of expansion.
The focus on technology is also relevant to the wider TVS group, which has businesses connected to mobility and automotive services. WeloMoney has previously covered developments involving TVS Supply Chain Solutions shares, giving investors and readers another view of the group's listed businesses.
One of the important financial developments disclosed with the funding announcement is that myTVS achieved EBITDA breakeven in FY26.
The company also expects its business to grow between 25% and 35% in the near term. That expectation is a company projection and has not been presented as a confirmed future result.
The combination of EBITDA breakeven and the new funding gives myTVS capital to pursue its next stage of expansion. The company is also continuing to invest in AI and technology while building its overseas presence.
| Business indicator | Status |
|---|---|
| EBITDA position in FY26 | Breakeven |
| Expected near term growth | 25% to 35% |
| Technology investment | Accelerating |
| Overseas expansion | Starting with MENA |
| Main overseas areas | Mobility and fleet businesses |
The funding therefore has two connected uses. myTVS wants to expand geographically while also strengthening the technology that supports its automotive aftermarket platform.
The initial overseas focus is the MENA region, where CE Invests can provide local market knowledge and business connections. For myTVS, this could help it understand local mobility and fleet requirements while adapting its technology and service capabilities for the region.
The company has not disclosed a specific revenue target, investment amount or timeline for the MENA expansion in the supplied information. The announcement instead describes the region as the first focus for overseas growth and highlights the potential to adapt and scale myTVS' capabilities there.
The partnership also gives CE Invests an opportunity to use myTVS' automotive aftermarket technology in the Middle East. This creates a two way expansion model, with myTVS bringing its platform and capabilities and Crescent Enterprises bringing regional access.
The latest Rs 425 crore round adds to a funding history of about Rs 690 crore before the Series D round.
Lingotto, part of Exor, invested Rs 203 crore in 2022, while Castrol invested Rs 487 crore in 2023. The new round takes the disclosed funding raised by myTVS across these rounds to about Rs 1,115 crore.
The earlier investments came from businesses with interests connected to automotive and mobility markets. The latest round adds a UAE based investor with a focus on supporting the company's entry into MENA.
The funding pattern also shows that myTVS has continued to attract capital as it builds its automotive aftermarket platform. Its latest round is focused more directly on geographic expansion and technology investment.
The funding places myTVS at the intersection of automotive aftermarket services, digital technology and mobility. Its platform combines a digital layer with a physical service network, while the company is also developing capabilities for OEMs and EV manufacturers.
The overseas plan adds another part to this model. Instead of focusing only on the Indian market, myTVS is looking to adapt its platform for mobility and fleet businesses in MENA.
The company has also linked its next phase of growth with higher investment in AI and technology. Other Indian companies have also been putting capital into AI related capabilities, including HCLTech's investment in Sarvam AI. For myTVS, the stated purpose is to support its own platform and expansion plans.
The immediate focus for myTVS will be its entry into MENA markets and the development of opportunities in mobility and fleet businesses. The company also plans to continue scaling its India operations while investing in AI and technology.
Investors and industry watchers will be able to track whether the overseas expansion converts into new business, how quickly the platform scales and whether the company maintains the EBITDA breakeven achieved in FY26.
The company has set a near term growth expectation of 25% to 35%, but the supplied announcement does not provide a detailed financial forecast beyond that range. The next updates on MENA expansion, technology investments and business growth will therefore provide more information on how the new funding is being deployed.
TVS Automobile Solutions is part of the $3 billion TVS Mobility Group and owns the myTVS automotive aftermarket brand. Its platform combines digital capabilities with a physical service network and provides vehicle service and maintenance solutions for OEMs and EV manufacturers.
The company is now using its funding base to pursue overseas expansion, beginning with MENA, while continuing to build its technology and India operations.
TVS Automobile Solutions has raised Rs 425 crore in its latest Series D funding round led by CE Invests. Before this round, myTVS had raised about Rs 690 crore through investments from Lingotto in 2022 and Castrol in 2023.
CE Invests, the investment arm of UAE based Crescent Enterprises, led the Rs 425 crore Series D funding round in myTVS. The partnership is intended to support myTVS' expansion into the MENA region.
myTVS is raising funds to support overseas expansion, initially in the MENA region, while continuing to invest in AI and technology. The company plans to adapt its automotive aftermarket platform for mobility and fleet businesses.
myTVS achieved EBITDA breakeven in FY26, according to the company. It expects its business to grow between 25% and 35% in the near term.
myTVS is initially targeting the Middle East and North Africa region for overseas expansion. The company sees opportunities to adapt its technology and capabilities for mobility and fleet businesses in these markets.
myTVS had raised about Rs 690 crore before the latest Series D round. This included Rs 203 crore from Lingotto in 2022 and Rs 487 crore from Castrol in 2023.
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