Aurum PropTech Acquires Housing.com Parent Locon Solutions in ₹458 Crore Deal

Aurum PropTech has announced the acquisition of 100% of Locon Solutions Pvt. Ltd., the company that owns and operates Housing.com, through a ₹458 crore share-swap deal, according to a stock exchange filing. The transaction marks another significant consolidation in India's proptech sector and expands Aurum PropTech's presence across the digital real estate value chain.

Under the approved transaction, Aurum PropTech will acquire all equity shares, compulsorily convertible preference shares (CCPS), and compulsorily convertible debentures (CCDs) of Locon Solutions on a fully diluted basis. In exchange, the company will issue 1.98 crore equity shares to REA India through a preferential allotment at ₹231.42 per share.

Following the allotment, REA India's shareholding in Aurum PropTech will increase from 5.54% to 24.9%, making it one of the largest shareholders in the listed proptech company. The transaction further strengthens the strategic relationship between Aurum PropTech and REA India, one of India's leading digital real estate groups.

The acquisition follows Aurum PropTech's strategy of building an integrated real estate technology ecosystem by combining property discovery, brokerage, rentals, transactions, and developer services under a unified digital platform.

Key Developments

The acquisition is designed to integrate Housing.com's online property marketplace with Aurum PropTech's technology platform, enabling a seamless ecosystem connecting homebuyers, developers, brokers, landlords, and tenants.

According to the company, the combined platform will leverage a common AI and data architecture to improve property discovery, lead generation, digital transactions, and customer experience across multiple real estate services.

Particular	Details
Acquiring Company	Aurum PropTech
Target Company	Locon Solutions Pvt. Ltd.
Brand Owned	Housing.com
Deal Value	₹458 crore
Transaction Type	Share-Swap
Shares Issued	1.98 crore equity shares
Issue Price	₹231.42 per share
REA India Stake After Deal	24.9%

The company believes the acquisition will create a more comprehensive proptech ecosystem by combining consumer demand, developer inventory, brokerage services, rental solutions, and digital transactions within a single technology platform.

Company Overview

Founded in 2012, Locon Solutions Pvt. Ltd. owns Housing.com, one of India's largest online real estate marketplaces. The platform provides property listings, digital marketing solutions, lead generation services, home loan assistance, visualization tools, and technology solutions for developers, brokers, buyers, and renters.

Housing.com has established itself as one of India's leading digital property platforms by serving residential buyers, tenants, developers, and channel partners through technology-enabled real estate services.

According to the filing, Locon reported unaudited revenue of ₹309.9 crore in FY26. The company had reported turnover of ₹687.5 crore in FY25, compared with ₹447.5 crore in FY24, reflecting strong business growth over the past two financial years.

Financial Metric	FY24	FY25	FY26*
Revenue / Turnover	₹447.5 crore	₹687.5 crore	₹309.9 crore*

*FY26 figure represents unaudited revenue disclosed in the filing.

Financial and Business Impact

The acquisition significantly strengthens Aurum PropTech's position in India's growing digital real estate market. By integrating Housing.com's consumer marketplace with its existing technology platform, the company aims to build an end-to-end ecosystem covering property search, brokerage, rentals, financing, and transaction services.

In a separate development, Aurum PropTech also approved the issuance of 51 lakh fully convertible warrants to promoter entity Aurum RealEstate Developers Ltd. at ₹231.42 per warrant, aggregating up to ₹118 crore. Following the warrant conversion, the promoter group's fully diluted shareholding is expected to stand at 41.17%.

Business Area	Expected Impact
Digital Property Marketplace	Expanded customer reach
AI & Data Platform	Unified real estate technology ecosystem
Brokerage & Rentals	Integrated service offerings
Strategic Shareholding	REA India stake increases to 24.9%
Promoter Investment	₹118 crore through convertible warrants

The acquisition is expected to create operational synergies while enhancing cross-selling opportunities across Aurum PropTech's expanding portfolio of real estate technology businesses.

Market Impact

The transaction highlights continued consolidation within India's proptech sector as companies seek to build integrated digital real estate platforms. Rising adoption of online property search, digital transactions, AI-driven recommendations, and technology-enabled brokerage services is reshaping the country's residential real estate market.

For investors, the acquisition expands Aurum PropTech's digital ecosystem while bringing one of India's largest online property marketplaces under its umbrella. The increased strategic investment by REA India also signals long-term confidence in the company's growth strategy.

The deal follows Aurum PropTech's earlier acquisition of PropTiger from REA India in September 2025 and the acquisition of NestAway Technologies in 2023, reinforcing its aggressive expansion strategy across the proptech ecosystem.

Outlook

The acquisition of Housing.com's parent company represents another major milestone in Aurum PropTech's strategy of creating a comprehensive digital real estate platform. Going forward, the company is expected to focus on integrating Housing.com's marketplace with its existing technology businesses while leveraging artificial intelligence and data analytics to improve customer experience.

Investors will closely monitor the completion of the transaction, integration progress, operational synergies, revenue growth, and the impact of combining multiple real estate technology platforms under a unified ecosystem. The deal also reflects the increasing role of AI, digital platforms, and data-driven services in transforming India's real estate industry.

1. What company is Aurum PropTech acquiring?

Aurum PropTech is acquiring Locon Solutions Pvt. Ltd., the parent company of Housing.com, through a ₹458 crore share-swap transaction.

2. How much is the acquisition worth?

The acquisition has been valued at ₹458 crore.

3. How will REA India's shareholding change after the deal?

Following the share allotment, REA India's stake in Aurum PropTech will increase from 5.54% to 24.9%.

4. What does Housing.com do?

Housing.com is one of India's largest online real estate marketplaces, offering property listings, digital advertising, lead generation, home loan services, and technology solutions for developers and brokers.

5. Why is this acquisition important?

The transaction enables Aurum PropTech to integrate Housing.com's marketplace with its broader proptech ecosystem, creating a unified platform for property search, brokerage, rentals, transactions, and AI-powered real estate services.