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Thu, 17 Sept 2026
09:24:11 am
Thu, 17 Sept 2026
09:24:11 am
Synopsis
Xtovia raises ₹6.9 crore in a pre-seed funding round led by V3 Ventures. The premium haircare startup plans to expand its proprietary TriLayerX Hair Technology, strengthen IP, and scale growth initiatives.
Xtovia, a premium haircare startup focused on repairing structural hair damage through science-backed formulations, has raised ₹6.9 crore in a pre-seed funding round led by V3 Ventures, with participation from Consumer Collective by Atrium and a group of angel investors.
The fresh capital will be used to strengthen the company's intellectual property portfolio, expand its core team, accelerate product development, support market expansion, and drive brand growth initiatives.
The funding marks an important milestone for the startup as it aims to build a globally competitive Indian haircare brand powered by proprietary technology and research-driven innovation.
| Particulars | Details |
|---|---|
| Startup | Xtovia |
| Funding Stage | Pre-Seed |
| Amount Raised | ₹6.9 Crore |
| Lead Investor | V3 Ventures |
| Other Investors | Consumer Collective by Atrium & Angel Investors |
| Sector | Beauty & Haircare |
| Founded | 2025 |
| Funding Use | Product Development, IP, Team Expansion & Growth |
Founded by Navneet Misra and Dr. Madhu, Xtovia develops premium haircare solutions designed to repair damaged hair at a structural level using proprietary scientific formulations.
The company is focused on addressing common hair concerns such as breakage, weakened hair fibers, damaged cuticles, and loss of natural lipid protection through advanced research and technology.
At the core of Xtovia's product portfolio is its proprietary TriLayerX Hair Tech, which is designed to work across multiple layers of the hair structure.
The technology aims to strengthen the hair core, repair damaged cuticles, and restore the natural lipid layer that protects hair from environmental and chemical damage.
| Feature | Benefit |
|---|---|
| Hair Core Strengthening | Improves Hair Structure |
| Cuticle Repair | Reduces Damage & Breakage |
| Lipid Layer Restoration | Enhances Hair Protection |
| Science-Backed Formulations | Higher Product Efficacy |
| Proprietary Technology | Differentiated Product Offering |
Xtovia has invested heavily in research and development to build its technology platform.
According to the company, its formulations are backed by:
| Metric | Achievement |
|---|---|
| Product Iterations | 1,500+ |
| Clinical & In-Vitro Studies | 35+ |
| Consumer Validations | 500+ |
| Global Patent Applications | 4 |
| Clinical Efficacy Improvement | Up to 20% Higher |
The startup claims its products have demonstrated up to 20% higher efficacy compared to leading international bond-repair haircare brands during clinical testing.
Currently, Xtovia sells its products through its direct-to-consumer (D2C) platform and plans to expand into additional online marketplaces and distribution channels in the coming months.
The company intends to leverage the fresh funding to:
India's beauty and personal care market continues to witness strong growth, driven by rising consumer awareness, premiumization trends, and increasing demand for science-backed products.
Consumers are increasingly seeking clinically tested solutions rather than traditional cosmetic products, creating a significant opportunity for innovation-led brands like Xtovia.
The company's focus on proprietary technology and research-driven product development positions it to compete not only in India but also in international markets.
Xtovia aims to establish itself as a globally recognized Indian beauty brand by exporting innovation-led haircare solutions developed in India.
The startup plans to continue investing in technology, product innovation, and consumer education while expanding its footprint across domestic and international markets.
Xtovia's ₹6.9 crore pre-seed funding round highlights growing investor interest in science-backed beauty and personal care startups. With proprietary technology, strong research capabilities, and a clear vision to build a global Indian haircare brand, the company is positioning itself to capitalize on the rising demand for premium, innovation-driven haircare products.
Xtovia has raised ₹6.9 crore in a pre-seed funding round.
The round was led by V3 Ventures, with participation from Consumer Collective by Atrium and angel investors.
TriLayerX Hair Tech is Xtovia's proprietary technology designed to strengthen the hair core, repair damaged cuticles, and restore the protective lipid layer.
The company will use the capital for intellectual property development, team expansion, product innovation, market launch activities, and growth initiatives.
Xtovia focuses on science-backed formulations supported by extensive research, clinical testing, proprietary technology, and global patent filings.
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