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Sat, 19 Sept 2026
03:10:21 pm
Sat, 19 Sept 2026
03:10:21 pm
Synopsis
A leading men's grooming brand is closing in on the ₹300 crore revenue milestone after delivering an impressive 70% jump in profit. Here's what fueled the growth, rising margins, aggressive marketing push, and what it signals for India's booming grooming industry.
India's men's grooming industry continues to witness strong growth as one of the country's leading direct to consumer brands delivered an impressive financial performance during FY26. Backed by rising consumer demand, aggressive marketing campaigns and expanding product adoption, the company reported revenue close to the ₹300 crore milestone while posting a sharp jump in profitability. The performance highlights the continued momentum in India's premium personal care market, where consumers are increasingly spending on beard care, skincare, hair care and grooming products.
The company also benefited from higher brand visibility and stronger customer engagement throughout the year. Increased investments in advertising, coupled with operational efficiencies and an expanding customer base, helped the business improve both revenue and earnings despite higher operating expenses. The latest results underline the growing opportunities available in India's fast expanding D2C personal care and grooming sector, where branded products continue to gain market share.
| Particulars | FY26 | FY25 | Growth |
|---|---|---|---|
| Revenue from Operations | ₹299 Crore | ₹214 Crore | 40% |
| Total Income | ₹300 Crore | ₹214 Crore | 40% |
| Profit After Tax | ₹22.12 Crore | ₹13 Crore | 70% |
| EBITDA Margin | 10.57% | 9.17% | Improved |
| ROCE | 66.52% | - | Strong |
Revenue from operations increased to ₹299 crore during FY26 compared with ₹214 crore in the previous financial year, representing a healthy 40% year on year growth. Nearly the entire operating revenue came from product sales, with the domestic market contributing 99% of total sales while exports accounted for the remaining 1%.
The company also reported around ₹1 crore as other income, taking its total income to approximately ₹300 crore during the financial year. The continued expansion reflects rising consumer demand for premium men's grooming products and increasing brand penetration across online and offline channels.
| Segment | Contribution |
|---|---|
| Domestic Sales | 99% |
| Export Sales | 1% |
| Total Operating Revenue | ₹299 Crore |
| Other Income | ₹1 Crore |
As the company scaled its operations, expenses also increased across key business areas. The biggest expense remained raw material consumption, which rose 36% to ₹128 crore. However, the most notable increase came from advertising and promotional spending, which jumped nearly 60% to ₹83 crore as the company invested aggressively to strengthen brand recall and accelerate customer acquisition.
Employee benefit expenses also increased by more than 30% to ₹18.3 crore, while transportation, professional services, travel and other operating expenses contributed to an overall 37% increase in total expenditure, which reached ₹270 crore during FY26.
Despite these higher investments, the company's ability to generate stronger sales enabled it to improve profitability and maintain healthy operating performance.
| Expense Head | FY26 |
|---|---|
| Material Consumption | ₹128 Crore |
| Advertising & Promotion | ₹83 Crore |
| Employee Benefits | ₹18.3 Crore |
| Total Expenses | ₹270 Crore |
The increase in marketing investments played a significant role in expanding revenue, while improved operating efficiencies helped the company convert stronger sales into higher profits. Profit after tax increased 70% to ₹22.12 crore compared with ₹13 crore in FY25.
The company also improved its EBITDA margin to 10.57%, up from 9.17% a year earlier. According to the financial statements, the business spent approximately ₹0.90 to generate every ₹1 of operating revenue during FY26, indicating better operational efficiency despite continued investments in growth.
| Metric | FY26 | FY25 |
|---|---|---|
| Profit After Tax | ₹22.12 Crore | ₹13 Crore |
| EBITDA Margin | 10.57% | 9.17% |
| ROCE | 66.52% | - |
| Cost to Earn ₹1 Revenue | ₹0.90 | - |
The company's financial position also improved during the year as business expansion translated into stronger asset growth. Total assets increased to ₹126 crore from ₹72 crore in the previous financial year, while current assets almost doubled to ₹115 crore, reflecting improved liquidity and a larger operating scale.
The stronger balance sheet provides the company with greater flexibility to support future expansion, product launches and distribution growth across the country.
| Particulars | FY26 | FY25 |
|---|---|---|
| Total Assets | ₹126 Crore | ₹72 Crore |
| Current Assets | ₹115 Crore | ₹60 Crore |
India's men's grooming and personal care market continues to become increasingly competitive as established brands and emerging D2C players expand their product portfolios. During FY26, The Man Company reported revenue of ₹161 crore while widening its losses. Bombay Shaving Company recorded a sharp increase in revenue to ₹635 crore and achieved its first positive adjusted EBITDA. Another major player, Ustraa, is yet to announce its FY26 financial performance.
Growing consumer awareness, premiumisation and increasing online shopping continue to create long term opportunities across the grooming segment, encouraging companies to invest heavily in product innovation, digital marketing and customer acquisition.
| Company | FY26 Performance |
|---|---|
| Beardo | Revenue ₹299 Crore, PAT ₹22.12 Crore |
| Bombay Shaving Company | Revenue ₹635 Crore, Positive Adjusted EBITDA |
| The Man Company | Revenue ₹161 Crore |
| Ustraa | FY26 Results Awaited |
Beardo, headquartered in Ahmedabad, is one of India's leading men's grooming brands, offering premium beard care, skincare, hair care, fragrances and grooming products. Backed by Marico Limited, the brand has rapidly expanded its presence across online and offline channels while strengthening its product portfolio and market reach. With growing demand for premium personal care products, Beardo continues to emerge as a key player in India's fast growing D2C men's grooming and personal care market.
The company's strong FY26 performance highlights the continued expansion of India's men's grooming market, but investors and industry observers will now monitor whether the business can sustain its growth while maintaining profitability. Future product launches, expansion into new categories, increasing offline distribution and continued marketing investments will remain key drivers of long term performance.
As competition intensifies across the premium grooming segment, the company's ability to strengthen customer loyalty, improve margins and leverage Marico's distribution network will play an important role in determining its next phase of growth.
Beardo is one of India's leading men's grooming and personal care brands. The company offers a wide range of products, including beard oils, beard washes, face washes, skincare products, hair care solutions, fragrances, grooming kits and other men's grooming essentials.
Beardo reported a strong financial performance in FY26. The company's revenue from operations increased 40% to ₹299 crore, while its profit after tax (PAT) surged 70% to ₹22.12 crore, supported by higher sales, improved operating efficiency and increased brand investments.
Beardo is owned by Marico Limited, one of India's leading FMCG companies. Marico acquired a majority stake in the brand and has since supported its expansion through stronger distribution, product innovation and marketing initiatives.
Beardo's growth was driven by robust domestic demand, higher spending on advertising and promotions, an expanding product portfolio, improved operational efficiency and increasing consumer preference for premium men's grooming products across online and offline channels.
The outlook for Beardo remains positive as India's men's grooming market continues to grow. The company is expected to focus on expanding its product range, strengthening distribution, increasing brand visibility and leveraging Marico's nationwide network to drive long-term growth and improve its market position.
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