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Sat, 15 Aug 2026
04:07:56 pm
Sat, 15 Aug 2026
04:07:56 pm
Synopsis
BlissClub raises ₹160 crore in fresh funding from Eight Roads Ventures and Elevation Capital as the Bengaluru-based wellness, lifestyle and apparel startup expands its consumer focused business.
India’s consumer startup and lifestyle ecosystem continues to attract investor interest as brands look to build stronger connections with customers through products focused on everyday wellness, convenience and lifestyle needs. BlissClub, a Bengaluru-based clothing and apparel startup, has raised ₹160 crore ($16.71 million) in its latest funding round, giving the company fresh capital to strengthen its business and expand its presence in the consumer market.
The funding was announced on August 7, 2026, with Eight Roads Ventures and Elevation Capital participating in the round. The latest investment comes after the company raised ₹33 crore in May 2025 and $15 million (₹116.36 crore) in May 2022, taking the total funding disclosed in the available information to a substantial level. The latest round comes as consumer-focused startups continue to attract capital for brand building, product expansion and deeper customer engagement.
BlissClub has raised ₹160 crore ($16.71 million) in its latest funding round, according to the available funding information. The round was backed by Eight Roads Ventures and Elevation Capital, two investors that have also participated in the company's earlier funding rounds.
The funding provides the Bengaluru-based brand with additional capital as it continues to develop its product portfolio and strengthen its position in the clothing, apparel, wellness and lifestyle space. The available information does not specify the exact structure or name of the latest funding round, so it is best described as a fresh funding round rather than assigning a specific round label.
| Particulars | Details |
|---|---|
| Company | BlissClub |
| Legal Entity | Blissclub Fitness Private Limited |
| Latest Funding | ₹160 crore ($16.71 million) |
| Funding Date | August 7, 2026 |
| Investors | Eight Roads Ventures, Elevation Capital |
| Previous Funding | ₹33 crore |
| Earlier Funding | $15 million (₹116.36 crore) |
| Location | Bengaluru, India |
| Sector | Clothing, Apparel, Wellness & Lifestyle |
| Founder | Minu Margere |
The latest funding is notable because Eight Roads Ventures and Elevation Capital have both backed BlissClub previously. Their participation in multiple funding rounds indicates continued investor support for the company's growth strategy and consumer-focused business.
BlissClub had previously raised ₹33 crore in May 2025, followed by an earlier $15 million funding round in May 2022. The latest capital infusion therefore adds another significant layer of funding to the company's expansion journey.
For the broader Indian startup ecosystem, the investment highlights continued interest in consumer brands that combine lifestyle, wellness and apparel with a direct understanding of changing customer preferences.
BlissClub describes itself as a wellness and lifestyle brand focused on improving everyday experiences through thoughtfully curated products and services. Its approach centers on delivering products that prioritize customer well-being, convenience, quality and reliability.
The company's positioning goes beyond simply selling apparel, with an emphasis on building a broader relationship with its customer community. Its stated objective is to create practical and meaningful solutions that can support healthier and more balanced lifestyles.
Based in Bengaluru, BlissClub operates in the clothing and apparel segment while positioning its broader offering around lifestyle and wellness. The company focuses on understanding consumer requirements and developing products and experiences designed around everyday use.
The company's stated approach combines innovation, customer understanding and product quality, with an emphasis on building long-term relationships with its community. This positioning reflects the broader evolution of India's consumer startup market, where brands increasingly compete on customer experience and community engagement alongside products and pricing.
While the available funding information does not provide a detailed breakdown of how the ₹160 crore will be deployed, the additional capital could provide the company with greater flexibility to strengthen its product portfolio, customer experience and market presence.
The company's focus on thoughtfully curated products and services also creates opportunities for continued expansion across the wider wellness and lifestyle market. However, specific plans regarding the deployment of the latest funding have not been disclosed in the provided information.
BlissClub's latest investment builds on multiple earlier funding rounds backed by the same two investors.
| Date | Funding | Investors |
|---|---|---|
| August 7, 2026 | ₹160 crore ($16.71 million) | Eight Roads Ventures, Elevation Capital |
| May 7, 2025 | ₹33 crore ($3.86 million) | Elevation Capital, Eight Roads Ventures |
| May 18, 2022 | $15 million (₹116.36 crore) | Not specified in the provided information |
The repeated participation of Elevation Capital and Eight Roads Ventures makes them important financial backers in BlissClub's growth journey. The latest round further strengthens the company's funding position as it develops its presence in India's competitive consumer and lifestyle market.
BlissClub, operated by Blissclub Fitness Private Limited, is a Bengaluru-based clothing and apparel startup founded by Minu Margere. The company describes itself as a wellness and lifestyle brand focused on enhancing everyday experiences through thoughtfully curated products and services.
Its business philosophy centers on customer well-being, convenience, quality and reliability, with the objective of creating practical products and experiences that help consumers embrace healthier and more balanced lifestyles. The company also emphasizes customer engagement and long-term community relationships as part of its brand strategy.
The ₹160 crore funding round gives BlissClub additional financial backing at a time when India's consumer market continues to see strong interest in lifestyle and wellness-focused brands. The participation of Eight Roads Ventures and Elevation Capital, both existing investors, also provides continuity to the company's fundraising journey.
The latest investment places BlissClub among the consumer startups attracting meaningful institutional capital in 2026, while its focus on apparel, wellness, lifestyle and customer experience gives it exposure to several expanding consumer categories. The company's ability to convert the new capital into stronger products, customer engagement and sustainable growth will remain important as it moves into its next phase.
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