ITC Acquires 52.5% of Yoga Bar Owner for ₹645 Crore: Deal Explained

ITC Limited has acquired the remaining 52.5% stake in Sproutlife Foods, the company behind the Yoga Bar brand, for around ₹645 crore.

The transaction takes ITC’s ownership in Sproutlife Foods from 47.5% to 100%, making it a wholly owned subsidiary.

Deal at a Glance

Particular	Details
Acquirer	ITC Ltd
Target	Sproutlife Foods Pvt Ltd
Brand	Yoga Bar
Stake Acquired	52.5%
Deal Value	Around ₹645 crore
ITC Holding After Deal	100%
Transaction Type	Secondary purchase
Completion Date	September 28, 2026

ITC acquired 13,445 equity shares of Sproutlife Foods through a secondary purchase for cash consideration. The transaction was completed on September 28, after which Sproutlife Foods became a wholly owned subsidiary of ITC.

Why the Acquisition Matters

ITC said the acquisition is aligned with its strategy of strengthening its future-ready foods portfolio.

Sproutlife Foods manufactures and sells products under the Yoga Bar trademark. The acquisition gives ITC complete ownership of the business and its brand.

No regulatory approvals were required for the transaction.

Yoga Bar Business Growth

Sproutlife Foods has reported strong growth in turnover over the past three financial years.

Financial Year	Turnover
FY24	₹108 crore
FY25	₹200 crore
FY26	₹452 crore

The company's turnover more than doubled between FY25 and FY26, rising from ₹200 crore to ₹452 crore.

What ITC's Full Ownership Means

With the transaction, ITC now has complete ownership of Sproutlife Foods and can directly control the company's business and future expansion.

The deal also strengthens ITC's presence in the growing health-focused and packaged foods segment, with Yoga Bar becoming part of its wholly owned portfolio.

For ITC, the acquisition represents another step in expanding its foods business and building brands positioned around changing consumer preferences.

Why did ITC acquire Yoga Bar?

ITC acquired the remaining 52.5% stake in Sproutlife Foods to take full ownership of the Yoga Bar business and strengthen its foods portfolio.

How much did ITC pay for Yoga Bar?

ITC paid around ₹645 crore to acquire the remaining 52.5% stake in Sproutlife Foods.

What is ITC's stake in Yoga Bar now?

ITC now owns 100% of Sproutlife Foods, making the company behind Yoga Bar a wholly owned subsidiary.

What company owns Yoga Bar?

Yoga Bar is owned by Sproutlife Foods Private Limited, which is now fully owned by ITC.

What is Sproutlife Foods?

Sproutlife Foods is the company that manufactures and sells food products under the Yoga Bar brand.

When did ITC complete the Yoga Bar acquisition?

The acquisition was completed on September 28, 2026, when Sproutlife Foods became a wholly owned ITC subsidiary.

How much revenue did Yoga Bar make in FY26?

Sproutlife Foods reported turnover of ₹452 crore in FY26, compared with ₹200 crore in FY25.

How fast has Yoga Bar's revenue grown?

Sproutlife's turnover increased from ₹108 crore in FY24 to ₹200 crore in FY25 and ₹452 crore in FY26.

When did ITC first invest in Yoga Bar?

ITC first invested in Sproutlife in 2023 and initially acquired a 39.42% stake for ₹175 crore.

What was ITC's stake in Yoga Bar before the latest deal?

ITC held approximately 47.5% of Sproutlife Foods before acquiring the remaining 52.5% stake.

What products does Yoga Bar sell?

Yoga Bar sells nutrition and healthy-food products, including nutrition bars, muesli, oats and cereals.

Is Yoga Bar owned by ITC?

Yes. Following the September 2026 transaction, ITC owns 100% of Sproutlife Foods, the company behind Yoga Bar.

Is the ITC Yoga Bar deal a fresh investment in the company?

The latest ₹645 crore transaction was a secondary purchase of existing shares, meaning ITC bought the shares from existing shareholders.

Did ITC need regulatory approval for the Yoga Bar acquisition?

No regulatory approvals were required for the transaction.

Why is ITC buying more FMCG brands?

ITC has been expanding its foods portfolio, including newer nutrition-focused and consumer-facing brands.

Is Yoga Bar a digital-first brand?

Yes. Yoga Bar has a strong online presence through direct-to-consumer and e-commerce channels, alongside its offline presence.

What does the Yoga Bar acquisition mean for ITC?

The deal gives ITC complete ownership of Yoga Bar's parent company and greater control over the brand's operations, expansion and distribution.

How much has ITC invested in Yoga Bar overall?

Including its earlier investments, ITC's cumulative investment in Sproutlife is approximately ₹900 crore.

Is the Yoga Bar acquisition important for ITC's foods business?

The acquisition gives ITC full ownership of a growing nutrition and healthy-food brand and strengthens its packaged-foods portfolio.